The Facebook-owned platform’s user interface is far more enjoyable to use and easier to navigate, and it makes it simpler to follow friends, influencers, and celebrities.
There are plenty of reasons people might want to share photos of themselves on Instagram instead of Snapchat. It’s unclear if people are spending time on Snapchat once they log back in, or just using the filters to take selfies, save those images, and leave. The question that remains is how long people will stick around after a novel filter hooks them back in. Snap is relying on moments like these to get people using its app instead of the nearly-identical features offered across every Facebook property. While its user growth has stalled, Snapchat is by no means dead. As YouTube creator Roly West tweeted, “I love that Snapchat comes out with these new gender/baby face filters and everyone just downloads it again to just upload the pics to Instagram.”
Often, people posting their filtered selfies will write that they’re only Snapchat to post their photos elsewhere. Celebrities like Miley Cyrus and Sarah Silverman shared their Snapchat photos on Twitter and Instagram, respectively.
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Snapchat has jumped in daily download rankings ever since the gender swap filters took off as a trend, according to web analytics company Similar Web.
The same thing happened recently with Snapchat’s baby filter, when people posted pictures using the filter all over Twitter. Snapchat is best as a content creation platform, and people are appropriately using it like a tool to make engaging photos that they can share elsewhere. Instagram Stories has pulled a lot of people away from Snapchat, but there is something that Snapchat continues to do that draws people back: offer particularly creative filters. “Where Snapchat consistently beats Instagram are fun filters.”
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